In 2023, MIYOTA took a major step forward with the unveiling of a new brand symbol based on a new brand statement, “An Absolute Source of Time.” The striking symbol—a visual evocation of a precisely engineered watch movement—expresses MIYOTA’s passion, commitment, and hopes for the future. It is a cornerstone of our renewed brand.
From autumn 2025, all MIYOTA movements will be engraved with this brand symbol. The aim is to share our redefined brand identity and philosophy with our customers in a way that resonates directly with them.
The brand symbol on the movement testifies to our unwavering belief in the role of manufacturing, while also acting as a bridge between us and our customers, as we work together to craft a better future.
With our movements, every second is special.
MIYOTA. An absolute source of time.